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Cool and platinum blondes are here to stay for a while longer. The key to a cool blonde is good bleaching and subsequent tinting.

But bleaching is an extreme process for hair fibres, which undergo an aggressive chemical process which weakens and above all, dehydrates hair fibres.

A dehydrated hair fibre becomes fragile and brittle so continuous care is essential.

Care should be taken when washing and conditioning to handling in order to avoid unnecessary breakage.

A DEHYDRATED HAIR FIBER BECOMES FRAGILE AND BRITTLE, SO CONTINUOUS CARE IS ESSENTIAL.

Wash Lovingly

It’s better to wash with water which is not too hot, which avoids the cuticle opening too much and allowing the hair tint to be lost more easily, as well as the dehydrating the fibre. Use shampoo with violet pigments to help neutralise yellowish tones and keep your colour for longer.

Always use masks and conditioners! They help moisturise and repair the hair fibre, as well as helping during brushing. It is also recommended not to wash hair daily, which leads to the lipids in the scalp and hair fibre which help maintain natural hydration being excessively removed.

Mask, once a week, is essential to protect and nourish the hair, strengthening it and providing shine and softness.

Use both the mask and conditioner which best suits your hair: if it is finer, dryer or oiler you should look for the best solution.

A HAIR MASK, ONCE A WEEK, IS ESSENTIAL TO PROTECT AND NOURISH THE HAIR, STRENGTHENING IT AND MAKING IT SHINY AND SOFT.

Handling hair

When untangling hair, it is best to do so gently to avoid unnecessary breakages and avoid heat and using rubber hair bands as much as possible. If you need to tie your hair back, choose clips or cloth hair bands.

In summer, help prevent extreme dehydration and use a moisturising mask every wash.

Maintain the healthy hair look

In addition to masks, using repairing treatments helps give hair a healthier appearance. Trimming the ends prevents them from splitting (which worsens dehydration) and giving hair a more beautiful appearance.

NOTA DE CATA